Sue found many people making poor choices that cost them professionally, emotionally and financially. Too busy taking care of clients, she found those working in the beauty industry weren’t good at taking care of themselves.

It inspired a mission: to educate and empower people to make wise insurance choices.

Since establishing The Sparrow Group (now Sparrow Insurance) in 2009, Sue has helped thousands of beauty and wellness business owners and professionals to take a higher level of care of themselves. With the right quality and level of insurance, tailored to specific needs, Sparrow Insurance customers feel confident and certain they are being looked after too.

Sue’s focus has expanded beyond the beauty industry to service the insurance needs of business owners and professionals working in other areas requiring specialised insurance, including those working with cosmetic injectables, in the wellness and medical industries. As Sparrow Insurance has evolved, Sue has also integrated general business and equipment insurance, as well as product liability. She brings the same personal and connected approach to these new areas of insurance as she took when Sparrow Insurance first commenced in business.